How are individual text messages different from campaigns

Campaigns are the same text message sent to all employees or a subset of employees and tend to be fairly general. Individual messages can be tailored and specific to the individual employee. Individual text messages tend to be related to:

• An upcoming scheduled appointment or meeting
• A response to a specific question concerning benefits
• More information on a specific benefit offering

Both campaign messages and individual messages are stored in an employee’s text message thread, so the entire message history is easy to track and review.